Kit
Email for creators: newsletters, forms and paid subscriptions. AI-powered tool, with a free plan; runs on web. The stack builder picks it for email marketing.
What it is known for
- Strengths: visual email automations; landing pages and signup forms; paid newsletters and digital product sales.
- For: creator business owners: authors, bloggers, podcasters, YouTubers, coaches.
- Runs on: page does not say; bank lists web.
- Learning curve: easy: automation without the overwhelm, on-brand emails in minutes.
- Works with: Claude via Kit MCP, ChatGPT via Kit MCP and Gemini via Kit MCP.
Read on October 9, 2026 from kit.com.
Plans and prices
| Plan | Price | What you get |
|---|---|---|
| Free | Free | Up to 10,000 subscribers |
| Creator | $39/mo, or $33/mo billed yearly | 1,000 subscribers; $33 a month billed yearly ($390) |
| Pro | $79/mo, or $66/mo billed yearly | 1,000 subscribers; $66 a month billed yearly |
Checked by hand against kit.com/pricing on October 7, 2026; confidence high. Prices are monthly in US dollars unless the row says otherwise; the builder counts the plan it starts on, Creator.
When the stack builder picks it
The builder reads each job's rules from the top and takes the first step whose conditions hold and whose plan fits the money left. Kit is named in these steps:
- Email marketing, step 2 of 6, when less than $39 is left for it and you chose that way of working: the free plan; the step also names beehiiv, and the best score takes it.
- Email marketing, step 3 of 6, when you chose that way of working: Creator ($39/mo, or $33/mo billed yearly); the step also names beehiiv, and the best score takes it.
- Email marketing, step 4 of 6, when less than $9 is left for it: the free plan; the step also names MailerLite, Brevo, beehiiv, Klaviyo and Omnisend, and the best score takes it.
- Email marketing, step 6 of 6, otherwise: Creator ($39/mo, or $33/mo billed yearly); the step also names Brevo, MailerLite, ActiveCampaign, Omnisend, Klaviyo and beehiiv, and the best score takes it.
The rules are public in stack-rules.json, and how the stack builder scores explains the tie-break.
Works with
Substack (import).
Alternatives the same rules name
- beehiiv: Newsletter platform with growth and ad tools built in. From free.
- MailerLite: Email newsletters and automations with an AI writing assistant. From free.
- Brevo: Email, SMS and automations priced by emails sent. From free.
- Klaviyo: Ecommerce email and SMS, with Klaviyo AI for subject lines and content. From free.
- Omnisend: Ecommerce email and SMS with Essential and Advanced AI. From free.
- ActiveCampaign: Email marketing and automation with an AI automation builder. From $15/mo.
Signals and what people say
- Hacker News, 30 days to October 7, 2026: 1 story
Change log
- October 9, 2026: counted as an AI-powered tool from here on (before: a standard tool without AI), as its own page kit.com/pricing lists AI features.
- October 7, 2026: Newsletter plan gone (was free), on kit.com/pricing.
- October 7, 2026: Free plan added (free), on kit.com/pricing.
- October 7, 2026: prices now read on kit.com/pricing, Kit's own page (before: automationatlas.io/answers/convertkit-pricing-explained-2026).
- October 6, 2026: plans and prices first recorded from automationatlas.io/answers/convertkit-pricing-explained-2026.
Logo: Nameryn monogram (no free mark on file), CC0 1.0.