Later
Visual planner and scheduler for Instagram, TikTok and more. AI-powered tool, from $25/mo, or $18.75/mo billed yearly; runs on web, mobile. The stack builder picks it for social posts.
What it is known for
- Strengths: visual planner and post scheduling; AI caption writer and post ideas; social inbox for comments and DMs.
- For: enterprise brands, creators and social media managers.
- Runs on: web platform and a mobile app for iOS and Android.
- Learning curve: the page does not say.
- Works with: Instagram, Facebook, TikTok, Pinterest, LinkedIn and Canva.
Read on October 9, 2026 from later.com/pricing, later.com.
Plans and prices
| Plan | Price | What you get |
|---|---|---|
| Starter | $25/mo, or $18.75/mo billed yearly | 1 social set (8 profiles), 1 user, 30 posts/profile/month |
| Growth | $50/mo, or $37.50/mo billed yearly | 2 social sets, 2 users, 180 posts/profile/month |
| Scale | $110/mo, or $82.50/mo billed yearly | 6 social sets, 4 users, unlimited posts |
Checked by hand against later.com/pricing on October 15, 2026; confidence high. Prices are monthly in US dollars unless the row says otherwise; the builder counts the plan it starts on, Starter.
When the stack builder picks it
The builder reads each job's rules from the top and takes the first step whose conditions hold and whose plan fits the money left. Later is named in these steps:
- Social posts, step 4 of 6, when at least $90 is left for it: Starter ($25/mo, or $18.75/mo billed yearly); the step also names Buffer, Metricool, SocialBee, ContentStudio, Predis.ai, Hootsuite and Sprout Social, and the best score takes it.
The rules are public in stack-rules.json, and how the stack builder scores explains the tie-break.
Alternatives the same rules name
- Buffer: Schedules posts across your social accounts, with an AI assistant that drafts them. From free.
- Metricool: Schedules posts and reports social and ad results in one place. From free.
- SocialBee: Plans posts by category, writes them with an AI copilot and schedules them. From $29/mo.
- ContentStudio: Finds content to share, writes posts with AI and schedules them. From $29/mo, or $19/mo billed yearly.
- Predis.ai: Makes ad creatives, video ads and social posts from a prompt, and schedules them. From $32/mo.
- Hootsuite: Social scheduling, inbox and reports for teams. From $99/mo billed yearly.
- Sprout Social: Team publishing, listening and reporting with AI Assist. From $99/mo, or $79/mo billed yearly.
Signals and what people say
- App Store: 4.5 from 2,530 ratings, as of October 7, 2026
- Hacker News, 30 days to October 7, 2026: 0 stories
Change log
- October 15, 2026: plans and prices checked against later.com/pricing; nothing had moved.
- October 9, 2026: counted as an AI-powered tool from here on (before: a standard tool without AI), as its own page later.com/pricing lists AI features.
- October 6, 2026: plans and prices first recorded from later.com/pricing.
Logo: Nameryn monogram (no free mark on file), CC0 1.0.